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Showing posts with label Persuasion. Show all posts
Showing posts with label Persuasion. Show all posts
The Ad Lesson
I chose to build the class around two sets of two different television advertisements to see how well the students were able to 1) identify the messages in the commercials, 2) investigate the ways in which the ads got those messages across, and 3) assess whether or not the commercials were effective for them – or would be effective in general – and why or why not (because we English teachers LOVE to ask “why or why not?”).
The Ad Lesson
I chose to build the class around two sets of two different television advertisements to see how well the students were able to 1) identify the messages in the commercials, 2) investigate the ways in which the ads got those messages across, and 3) assess whether or not the commercials were effective for them – or would be effective in general – and why or why not (because we English teachers LOVE to ask “why or why not?”).
The Ad Lesson
I chose to build the class around two sets of two different television advertisements to see how well the students were able to 1) identify the messages in the commercials, 2) investigate the ways in which the ads got those messages across, and 3) assess whether or not the commercials were effective for them – or would be effective in general – and why or why not (because we English teachers LOVE to ask “why or why not?”).
The Ad Lesson
I chose to build the class around two sets of two different television advertisements to see how well the students were able to 1) identify the messages in the commercials, 2) investigate the ways in which the ads got those messages across, and 3) assess whether or not the commercials were effective for them – or would be effective in general – and why or why not (because we English teachers LOVE to ask “why or why not?”).
The Ad Lesson
I chose to build the class around two sets of two different television advertisements to see how well the students were able to 1) identify the messages in the commercials, 2) investigate the ways in which the ads got those messages across, and 3) assess whether or not the commercials were effective for them – or would be effective in general – and why or why not (because we English teachers LOVE to ask “why or why not?”).
Boston Legal - Teaching Rhetoric: Ethos, Pathos, Logos
Useful for teaching ethos, pathos, and logos.
Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect.
Pathos (Emotional) means persuading by appealing to the reader's emotions. We can look at texts ranging from classic essays to contemporary advertisements to see how pathos, emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument.
Logos (Logical) means persuading by the use of reasoning. This will be the most important technique we will study, and Aristotle's favorite. We'll look at deductive and inductive reasoning, and discuss what makes an effective, persuasive reason to back up your claims. Giving reasons is the heart of argumentation, and cannot be emphasized enough. We'll study the types of support you can use to substantiate your thesis, and look at some of the common logical fallacies, in order to avoid them in your writing.
Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect.
Pathos (Emotional) means persuading by appealing to the reader's emotions. We can look at texts ranging from classic essays to contemporary advertisements to see how pathos, emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument.
Logos (Logical) means persuading by the use of reasoning. This will be the most important technique we will study, and Aristotle's favorite. We'll look at deductive and inductive reasoning, and discuss what makes an effective, persuasive reason to back up your claims. Giving reasons is the heart of argumentation, and cannot be emphasized enough. We'll study the types of support you can use to substantiate your thesis, and look at some of the common logical fallacies, in order to avoid them in your writing.
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